Thursday, February 9, 2017

How to increase your twitter followers and how to reach large number of audience in your business
Best  and Simple Ways To Increase Twitter Followers

Twitter is one of the most popular social site that has been connecting many people around the globe.  Your tweets are main arms to increase your twitter followers the more relevant tweets you make the more twitter followers you get. When someone decides whether to follow you on Twitter, they take a moment glance at your follower count i.e. the number of followers you have.

When you first start your Twitter account, you’re forced to look at a big egg under your follower count. You typically ask family and relatives, employees and colleagues, friends and current customers to follow your new account. you might wonder how to get mass followers in twitter and followers from different geographical territories.

I have got some basic ideas how to have lots of twitter followers. let's go through these ides:


  1. Upgrade the avatar/profile :- the first and foremost step is to upgrade your twitter profile and avatar (profile and cover pictures) along with the bio and site if you have. Upgrade avatar that matches your business or your personality.                                                                                      
  2. Understand your followers :- Next, you need to understand the target followers. what they want and determine your followers perception about you or your business                                    
  3. Tweet amazing and relevant contents or tweets :- Mostly people share large number of content and tweets that might not  be relevant and eye catching. After understanding your target audience you need to share tweets that they want or expect.                                                           
  4. Follow more people :- This idea might not suit to business twitter account but is best for personal twitter account.  People will rarely follow you, so the best strategy is to follow them. Use Twitter's Who to Follow directory to find and follow people who have common interests and tweets. When combined with the next strategy, you might even get a follow-back.                      
  5. Add twitter follow gadget to your website or blog :- If you have a blog or website, you can turn existing fans into followers is by adding a "follow" button to your site. Simply search twitter gadget for blog or website in google and add to your site.                                                                     
  6. Tweet along with asking re-tweet :- After you tweet a content at the end write 'Please Re-tweet' your followers may accept your request to follow and your tweet will reach to large number of audience and your followers might increase. 

Friday, February 3, 2017

Business letter writing process, procedures and samples..
Wonder how to write business letter???   Do it carefully…
Business Letter is letter between one company to other, to the clients/customers or to other parties.  A business letter should be with clear purpose, pertinent, error free and formal. All business letters should be written on company letter head. Business letter is the correspondence between two companies or organizations. It should be written in letter pad of the organization that sends the business letter.
The business letter should contain the following elements:

1.       Heading:  
           
Heading is the letterhead with name, address, phone, letter number, references no etc. After that date

2.       Recipient Address:

Three to six lines below the date line on the left side the recipient address should written. The recipient address is composed of
a)      Address courtesy title and full name.
b)      Address Business title
c)       Business name
d)      Location.

3.       Subject:
It is the main title of the reason for writing the letter and for what the letter is related to.

4.       Greetings or salutation:
It is the formality of the business letter.  Greeting is done after the subject is addressed For example, Dear sir/madam, Sir/madam, Respected sir/madam.

5.       Body of Letter:
Body of the letter is the full description of the subject of the letter. It should be clear to the point and properly managed. Body consists of three phases:
a)      In the first part if previous letter relating to the matter was sent should be mentioned and made known.
b)      In second phase, the main subject should be addressed in effective manner. It is the heart of the letter.
c)       The third phase includes what sender (you) want clearly.

6.       Last greeting and closing: Two lines below the body, greeting and closing of the letter’s body is done.

7.       Signature: Immediately below the last greeting signature is done, signature must be hand written.
8.       Enclosures: Any type of copies, letters to other people, documents related to the letter are shown.


steps are indexed with Red number margin






                                                              

Thursday, February 2, 2017

Lease financing and its types in business...
Lease finance for business and its types...

A lease is a contract whereby the owner of an asset (lessor) grants to user of the asset (lessee) the right to use the asset for a agreed period of time and conditions.  As we know, lease is an agreement between two parties whereby one party allows the other to use his/her property for a certain period of time in exchange for a periodic fee. Here lessor grants his/her and gets periodic payment from the lessee. Lease financing is the process of doing so and the lessor and lessee is bound by a piece of paper i.e. contract.

Typically, a company first decides what asset it needs and then, negotiates a lease contract with a lessor for use of that asset. The lease agreement establishes that the lessee has the right to use the asset and, in return, must make periodic payments to the lessor (the owner of the asset). The lessor is usually either the asset’s manufacturer or an independent leasing company. If the lessor is an independent leasing company, it must buy the asset from a manufacturer. The lessor then delivers the asset to the lessee, and the lease goes into effect, for example, IBM Global Financing leases billions in equipment annually. There are four basic elements in a lease contract which are the parties, the assets, the time period and the payment.  Lease financing is very beneficial for business because you can get the required assets in the affordable price since; it is a method of financing under which assets can be used without obtaining their ownership or title. There are five major types of leases you can opt in your business as below:

Operating Lease

An operating lease, sometimes called service or maintenance lease is a lease contract relatively for short period. The term of this type of lease is shorter than the assets economic life. This lease can be cancelled with proper notice.

Financing Lease

A financing lease, also termed as a capital lease, is longer term in nature and is non cancellable. The lessee is obligated to make payment until the expiration of the lease contract. Expiration of lease contract approaches the useful life of the assets. Some financial leases provide for renewal or repurchase option at the end of the lease period.

Sale and leaseback

Under sale and leaseback contract, a company sells a property to another party and this party leases back to the firm immediately. The lessor normally pays a price close to the assets fair market value. The lease payment is set at a level that will return the full purchase price of the assets to the lessor, plus provide a reasonable rate of return. Insurance companies, finance companies, and independent leasing companies etc. are involved in sale and leaseback arrangement.

Leverage Lease 

Leveraged lease is a tax-oriented lease in which the lessor borrows a substantial portion of the purchase price of the leased asset on a nonrecourse basis, meaning that if the lessee defaults on the lease payments, the lessor does not have to keep making the loan payments.  In leverage lease there are three parties involved they are the lessee, the lessor and the lender.

Direct Lease

Direct lease results when a lessor owns or acquires the assets that are leased to a given lessee. In other words, the lessee did not previously own the assets that it is leasing. The lessor may be a manufacturer of assets, financial institution or professional lessor.

A finance lease will allow you to have immediate access to the equipment you require to run your business, without having to come up with the full purchase price and huge investment. This frees up cash flow for the other things you need.


Wednesday, January 18, 2017

Marketing & Advertising..
                                         MARKETING

Marketing is the combination  of different marketing tools for effective buying and selling of a company's products and service offerings in  the market.Marketing is done as per the type of products and services, competition, suppliers, laws and  politics, culture and ethics and many other factors.For proper marketing various research are done and marketing strategies are made considering the environment.

A company's marketing strategy includes market research, publicity, advertising, product development, and point of scale.The marketing department of research researches the products and services people wants and works with other departments to make sure the product meet the customer's needs and expectations.The purpose of market research is to find out what sort of people are likely to  buy a product or services and what makes them to make choose the company’s offerings. Marketing also uses public relations to improve their relation with the people who buy their products and maintains co-ordination with the marketing intermediaries like agents, whole sellers, retailers and relations with the suppliers and workers. Point of sale in other hand, tries to catch customer’s eyes where they can buy the product immediately. Another important term which provides boost to the marketing is Advertising.

                                        ADVERTISING  


Advertising is a audio or visual or both form of marketing that boots the promotion and publicity of products and services of particular brand or company and gradually increase in sales. When a company wishes to sell or launch or improve the sales of its products and services, it will decide to advertise. Newspaper and magazines, billboards, television, radio, social media, websites or blog known as the media carry's advertisements. Advertisement creates market synergy by the combination of advertisers and advertising agencies along with the media. Advertising agencies are used by company to advise them on their advertising strategy. Advertising agencies conducts market research, plan which form of media is suitable and finally prepare the client advertisements. The advertise carries slogans which are the memorable catchphrases. It has copy line which gives product information and image which will appeal to particular customers. Highly reputed  companies does celebrity endorsement where they hire well known athlete, players, actors and actress or contest winners as brand ambassador and they represents the brand. advertising also develops corporate or brand image and develop brand equity.
What is PayPal, what can we do with PayPal and how  to create an PayPal account
PayPal is a medium of money exchange or transfer especially, focusing on online payment and receiving of money. PayPal is an online money payment and receiving platform that enables you to send and receive money either  from an individual, receiving refund from shopping site or making payment for online shopping. By PayPal using computer, laptops, smart-phones or tablets you can access your account and make transaction. With globalization the need of PayPal has highly increased. PayPal transactions are also found to be done for international business. For international business transaction I suggest you, to sign up for business account in PayPal. PayPal payments and receiving are highly secured and you don’t need to provide your credit card numbers, expiry date and other details. For transaction through PayPal you just need to have a PayPal account, you also don’t need to have credit card for online transaction. You only need is to have a PayPal account linked with your bank account that’s all, now you can send and withdraw(receive) payments from your home itself. PayPal also facilitates with buyer protection, by which you can claim if you didn’t receive the product/services or the service/product didn’t meet its promise and get your payment back.
If you have to receive money from an individual from anywhere you just need to provide your PayPal email id and than wait. As soon as he/she transfers money to your PayPal id you see the amount transferred in your PayPal id and if you have to buy a product from an shopping site you just need to have balance in your PayPal account or your PayPal account linked with your debit, credit card, master card or bank account. As you make the payment your purchase will proceed and the amount is deducted from the respective bank account or card that is linked with the PayPal account.
You can have your own individual PayPal account by following the steps below:-

1.Firstly, open your browser and go to www.paypal.com.

2.The next step is to sign up for PayPal. You have  to select individual account and click continue.

3.New page opens, there you have to select your country and provide your valid email address where PayPal sends you message for verification. You also need to create a password (as it’s the matter of money I suggest you, to create strong and memorable password).

4. Next, you have to agree the user agreement and privacy policy better you read it and agree.

5.After you agree and create new page opens which is the form you have to fill with valid and proper information and you need to agree and create.

6.Now, you have to link your debit, credit or master card by providing the details, if you want. You can also click on I’ll link my card later and click on yes skip it.

7. New page opens now down below there will be “go to your account” click there your account opens.

8. Go to tasks and provide further details of your personnel information.

9. lastly but and important task remains, i.e. your email id verification. You have to verify your email in this step, click on verify your email and open your email, there you will see message from PayPal and a link in that by clicking on that link your email will be verified. You now have a verified PayPal id.


Having PayPal account is having account in an American company i.e. PayPal Holdings, Inc. you are now having best way for international money transaction. If you are doing online transaction go PayPal.



Business, Quality, Competition & Quality Management
Business, Quality, Competition & Quality Management

In this world of competition, it has become absolutely necessary for a businessman to keep continuous watch over the quality of the goods or services produced. To watch over the quality and maintain quality of the products and service can’t be denied. Having once brought the product, or getting served once the consumers feel satisfied with regards to its quality, price, quantity, time, effort etc.  a kind of goodwill for the product or service is developed which helps to increase sales and develop brand equity of the brand. However, if the consumers are not happy with the quality of the products or services or both and their complaints are not given proper attention, it will be impossible for the producer  to continue, compete and sustain in the market.

“Quality”, “Quality management” and “Competition in quality” has been leading buzzword in the business world. The notion of quality in business focuses on the saving and generating additional revenue that organizations can realize when they eliminate errors and fault throughout their operations and produce products and services at optimal level of quality desired and expected by their customers. Errors are to be eliminated as soon as possible because if errors and mistakes are repeated the cost adds unto significant amount.

As we know there are two types of industries, they are manufacturing industries and service industries. In manufacturing industries measurement and evaluation of product quality becomes easy it deals with the tangible things, materials and process. The process standards for manufacturing firms are easy to specify and can be analyzed using different quality improvement tools. In manufacturing industries, the producer alone influences the process through which the product is made. Consumers do not have any role to influence the product quality during production.

Much different from manufacturing industries, service sectors have intangible component associated with them as the combination of technical and human behavioral aspects that becomes extremely difficult for valuation of the quality. Most service functions have a time constraint associated with it which means if the services are not provided within the time required, it cannot be used for later time. The involvement of both service producer and customer is essential in the process of delivery of service. As behavioral aspects are associated with the service sectors, measurement of quality of the service becomes difficult. One customer may be fully satisfied with the service provided where other may not. It also depends upon the surroundings and different other conditions. It is difficult to identify which characteristics of the service are to be blamed.





A businessman and a manager should always use effective tools to maintain and control over quality and involve in sound quality management. Quality management is the process of planning, organizing, directing, controlling, identifying and administrating the activities that aims to achieve the quality objectives of an organization. Quality management measures how closely a good or service conforms to the specified standard. To sustain in competition an entrepreneur should focus in maintaining quality with good quality management system and do better business.